Personally Identifiable Information:
In accordance with the United States' Children's Online Privacy Protection Act of 1998, as amended, we do not knowingly collect personally identifiable information from anyone under the age of 13.
What We Track:
Every computer connected to the Internet is given a domain name and a set of numbers known as the "Internet Protocol" IP address. Like most web servers, when a visitor requests a page from the Sites, our servers automatically recognize and log his/her domain name and IP address, along with the access times, referring web sites, platform, and browser type. The information collected is not personally identifiable and is used only to provide statistics about usage of the Sites in the aggregate to improve the quality of the Sites and Services, to better understand how people interact with us, to deliver advertising and measure its effectiveness, to provide advertisements about goods and services that may be of interest to you, or to cooperate with law enforcement. We may use third party contractors to collect and aggregate such information.
Additionally, please note that none of the Services include "spyware," meaning the Services do not run any background processes that report information about your software or hardware configuration or your web browsing or purchasing habits.
How We Track It:
The Sites and Services use either cookies and/or registry settings on your computer to store user information. A "cookie" is a small file containing a string of characters that is sent to your computer when you visit a website. Additionally, some ad networks may use web beacons in conjunction with cookies to compile aggregate statistics about usage on the Sites. A web beacon is a transparent image, typically in GIF format that can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of page view, and a description of the page where the web beacon is placed.
You may disable cookies on your web browser, thereby also rendering some web beacons unusable. You can use the Sites and Services even if cookies are disabled, but this may impact our ability to adapt any of the Sites or Services according to your preferences.
Information Sharing and Disclosure:
The Difference Between uses third-party advertising companies and networks to serve ads when you visit the Sites. These companies and networks include, among others, third party ad servers, ad agencies, ad technology vendors, and research firms. These companies and networks may use information (not including your name, address, email address, or telephone number) about your visits to the Sites in order to provide advertisements about goods and services of interest to you. In the course of serving advertisements to the Sites, our ad networks may place or recognize a unique "cookie" on your browser or use a "web beacon." An example of such ad network is Google, Inc. If you would like more information about this practice and to know your choices about not having this information used by Google, click here.
Certain third-party ad network providers may use web beacons and cookies to help present, better target, and measure the effectiveness of their advertisements, using non-personally identifiable data (such as sites visited and browser type) gathered over time and across their networks of Web pages to determine or predict the characteristics and preferences of their audience. This is also known as online behavioral advertising. If you would like more information about this practice, as well as your choices about not having this information used for online behavioral advertising by these ad networks, click here: http://networkadvertising.org/consumer/opt_out.asp.
Personally Identifiable Information: We do not rent or sell your personally identifying information to any third parties, unless we have your consent. We may disclose your personally identifying information, however, in any of the following limited circumstances (i) if we have your consent; (ii) to our external service providers when necessary in order to facilitate, provides services to, and evaluate the Sites and Services; and (iii) if we conclude that we are required by law or have a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of The Difference Between, its users or the public. Additionally, we may transfer personally identifiable information in the event of a transfer of ownership of The Difference Between or any of the Sites and/or Services, such as acquisition by or merger with another company.
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